Ioana Cristodoru | Ioana Cristodoru

Passion, authenticity and style in every step.

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What you don't see when building a brand

My profile may show you a woman with a brand that is growing beautifully. But there are many things you don't see. At 20, I was trying to figure out where I wanted to go. At 22, I'm juggling jobs, projects, and many challenges. At 23, I took a risk and started out on my own — with a first failure that I had to bear. At 24, I opened my first company in my own name. At 27, I laid the first foundations of what would become Vanilla Days. I changed direction many times until I fel

3 days ago2 min read