Business in Stilettos

A new column, a monthly dialogue about fashion and business

Starting in January of this year, I will have a monthly presence in Famost magazine, through a new column: Business in Stilettos.

It's a space for dialogue where fashion and business meet without unnecessary filters. A place where we talk about real decisions, what it means to build a brand, the economic context, trends seen from inside a business with its own production, and women who live fashion, not just consume it.

In the first issue of the magazine, I chose to talk about January, a month that, although often considered difficult for fashion, is essential for any brand thinking strategically at the beginning of the year. I analyzed what is happening beyond the sales: reorganization, inventory, decisions that influence the following months and how customer preferences reflect the current social and economic context.

We talked about:

• how women's choices change in times of fragile balance,

• why heels don't disappear, but transform,

• how details become more important than sweeping statements,

• and why trends should be understood, not copied.

Business in Stilettos is not a column about what to wear. It's a column about why to wear it, when it works, and how to translate fashion into coherent business decisions.

In the following editions, I will continue to discuss topics related to:

• building a brand in Romania,

• adaptation to the real market,

• the relationship between context, femininity and consumption,

• and how fashion can remain relevant without distancing itself from everyday life.

This column is about lucidity.

About taking responsibility, not about trend chasing. And they will all have the same principles.

And I'm glad that this dialogue begins, month after month, in the pages of Famost magazine.